You’ll be able to see how your customers are moving while they shop for a product and how they feel about their experience. In this post, we’ll walk you through how to gather the data you need. Customer journey maps are detailed frameworks that give everyone (not just your marketing team) the information they need to put your customer at the forefront of what you do. Once you have that information you can create the right messages to send at the best time to capture your customer’s attention and encourage them to buy. While you can’t read minds, you can answer the questions above. What led them to choose one solution over another?.
What caused them to quit looking at a certain product before they purchased?.What are they feeling and thinking when they first start to search for a solution to their problem?.
Wouldn’t it be nice to know the answers to questions like: As a marketer, it would be helpful to be inside the heads of our customers for a little bit.
